Euphemisms Functioning in Advertising Discourse (by the Material of the French and Russian Languages)
نویسندگان
چکیده
The article provides an analysis of euphemisms, both usual and occasional, which allows revealing pragmatic orientation these linguistic units. research objective is as follows: to reveal specificity euphemisms functioning in commercial social advertising discourse by the material Russian French languages. author considers a highly specialized problem discourse, summarizes existing studies on this issue, identifies previously unknown features highlights their importance modern society, herein lies scientific originality research. findings are reveals evaluates efficiency usage discourse.
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ژورنال
عنوان ژورنال: ?????????????? ?????. ??????? ?????? ? ????????
سال: 2021
ISSN: ['1997-2911']
DOI: https://doi.org/10.30853/phil20210588